Your model unit should do more than look finished. It should help prospects picture themselves living there.

Join Model55, Senior Source Consulting Group, and KJB Sales Consulting for a live panel discussion on how senior living communities can use the model unit as a stronger sales tool before, during, and after the tour.

In this session, we’ll cover how first impressions shape decision-making, what mystery shop data reveals about tour conversion, and how sales teams can use the model unit with more confidence and purpose.

What You’ll Learn

• Why the model unit should be treated as an active sales tool, not just a decorated space

• What prospects notice first when they walk into a community

• How model units can support emotional decision-making

• Where sales teams often miss opportunities during the tour

• How design, tour sequencing, and follow-up can work together to move the sale forward

Event Details

Date: Wednesday, June 24, 2026
Time: 1:00PM EST
Format: Live panel webinar with Q&A
Hosted by: Model55, Senior Source Consulting Group, and KJB Sales Consulting

Who Should Attend

This webinar is designed for senior living executives, sales directors, regional leaders, and community teams who want to improve tour experience, sales confidence, and model unit performance.